consciously crafted
Sharp copy. Strategic backup. Zero guesswork.
Senior Copywriting & Messaging Strategy for Women’s Health, Wellness & Holistic Brands
when your copy needs an adult in the room
Copy audits, consulting, and back-pocket strategy
If your launch feels heavier than it should, your sales page keeps getting tweaked instead of finished, or your message sounds fine but isn’t pulling its weight—this is where I come in.
I work with women’s health, holistic, integrative, and lifestyle brands at the moments that matter most: launches, rebrands, pivots, and growth spurts where the wrong words slow everything down. I don’t hand you templates or pep talks. I audit what’s there, tell you what’s off, and help you make smarter decisions—fast.
grounded strategy + words that convert
When your copy is almost working—but costing you more than you want to admit.
I’m a senior copywriter and messaging strategist specializing in women’s health, holistic medicine, integrative wellness, and lifestyle brands. Translation: I spend my days inside offers, launches, funnels, and brands that should be converting better—but aren’t.
Most of my clients aren’t beginners. They’re smart, capable founders who’ve outgrown DIY copy, AI drafts, and second-guessing every word. If this is you, you don’t need more opinions. You need someone who can spot the problem quickly, say the quiet part out loud, and move forward without rewriting everything from scratch.
While wellness and health brands are my sweet spot, I also work with aligned businesses outside these niches.
So, if you’re:
Getting traffic but feeling underwhelmed by sales
Prepping for a launch or relaunch and don’t trust your copy yet
Rebranding and stuck translating strategy into words
Tired of touching the same page, email, or headline over and over and over…
You need the right set of discerning eyeballs on the words responsible for your livelihood.
Services
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Strategic copy audits that show you exactly what’s costing you conversions. Choose from 3 tiers—starting at $997.
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Your senior-level copywriter in your back pocket for 30 days of personalized support. Choose from 3 tiers—starting at $1,200.
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If you need an email sequence, a waitlist page, or aren’t sure where to start, reach out and we’ll find the right fit.
not your average “content girl.”
Hi, I’m Dani
I’m Dani—I make copy pull its weight.
I’ve spent the last several years inside launches, funnels, and brand ecosystems where the stakes are real: healthcare decisions, sensitive topics, and founders who genuinely care about doing things the right way. That means precision matters. Tone matters. And saying less—but better—usually wins.
Clients come to me when their copy is almost there. The offer is solid. The traffic is coming in. But conversions feel sluggish, launches feel more anxious than they should, and every page feels like a second draft that never quite ends.
Fortunately, that’s where I do my best work. I audit what’s on the page, spot what’s misaligned or overworked, and help you tighten the message so it actually carries the sale—without theatrics, pressure tactics, or rewriting your entire business.
When I’m not deep in copy and strategy, I’m living a slightly chaotic rural life with my kids, the yard birds, and too many ideas—usually with strong opinions about good writing, bad marketing, and why fewer words often make more money.
“In our consciousness, there are many negative seeds, and also many positive seeds. The practice is to avoid watering the negative seeds, and to identify and water the positive seeds every day.”
